Advertise Products on Your Site

Product Advertising API

The Product Advertising API provides programmatic access to Amazon’s product selection and discovery functionality so that developers like you can advertise Amazon products to monetize your website.

The Product Advertising API helps you advertise Amazon products using product search and look up capability, product information and features such as Customer Reviews, Similar Products, Wish Lists and New and Used listings. You can make money using the Product Advertising API to advertise Amazon products in conjunction with the Amazon Associates program. Be sure to join the Amazon Associates program to earn up to 8.5% in referral fees when the users you refer to Amazon sites buy qualifying products.
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Learn more about the Product Advertising API through these sections.

Service Highlights

Put the Product Advertising API to work for you.
  • Access Amazon Product Selection: The Product Advertising API gives you access to Amazon’s selection of millions of products in categories such as books, music, digital downloads, electronics and more from,,,,,,,,,, and
  • Leverage Amazon Product Discovery capabilities: The Product Advertising API lets you leverage Amazon’s customer-centric features such as Product Search, Customer Reviews, Similar Products, Accessories, Wish Lists and more.
  • Monetize your website: The Product Advertising API allows you to include your associate tag in API requests to automatically format the URLs returned by the API to ensure that you earn referral fees when users you refer to Amazon sites buy qualifying products.



Detailed Description

How do you want to advertise Amazon products? The Product Advertising API has the features you need to advertise Amazon’s huge selection of products.

Advertise a product: Do you already know which Amazon product to advertise? Use ItemLookup requests to get product titles, links back to Amazon, image urls and prices for new, used and collectible listings on Amazon, Customer Reviews, Accessories, Similar Products and more.

Let your users search for Amazon products: Help your users find the Amazon products they are looking for by using ItemSearch requests to get results sorted by relevance, sales rank or price and grouped into user-selected bins.

Help your users discover Amazon products: Advertise Top Sellers, New Releases, Most Wished for and Most Gifted Amazon products or remind your users about their Wish Lists.


Usage Guidelines

Please review the Product Advertising API License Agreement for details on usage guidelines, policies and requirements. Also be sure to read the Application Best Practices Guide to make sure your application is compliant, scalable, and efficient.

Also, please make sure that your applications abide by the Product Advertising API Efficiency Guidelines, which are designed to promote efficient use of the API.


The Product Advertising API is brought to you by Amazon Services LLC.