Glossary

Amazon.ca Qualifying Product A product that is sold and fulfilled by Amazon.ca or fulfilled on behalf of Amazon and that, according to the terms of the Operating Agreement, qualifies for a referral fee.

Advertising Fee Rate The percentage of shipped items revenue that you earn for referring sales, prior to the addition of any premiums.

Advertising Fees The sum of base advertising fees and premium fees generated from the sale of products at Amazon.ca.

Amazon.ca Item An item that is sold and fulfilled by Amazon.ca, not by one of our third-party merchants.
ASIN Short for "Amazon.ca Standard Item Number." Every item in our catalog has a unique ASIN. (Books' ASINs are the same as their ISBNs.) You can find items' ASINs on their product pages under Product Details, along with other information like sales rank and release date.
Associates Central This Web site. Associates Central offers you a multitude of services, including report- and link-generation tools, a graphics library, and marketing tips.
Associates ID: An automatically generated, unique ID that is used to identify your Associates account.

Basic Display Product Link: A link to a specific item that is hosted by the Associate. Associates may download an image or use the text description of the product. Most Basic Display Product Links send visitors to a page with product information. A Basic Display Third-Party Link sends visitors to the product's offer listing page, which includes all new and used items offered by individual sellers.

Clicks The number of clicks visitors have made on your Associates links.

Click-through Rate The number of clicks on your links divided by the number of impressions, expressed as a percentage. For example, if your links got 50 clicks for 1000 impressions, your click-through rate would be 50/1000 = 0.05, or 5%. Click-through rate can be used to judge how effective an Amazon link is at generating traffic.

Conversion The number of items shipped divided by the number of clicks on your links, expressed as a percentage. For example, if your links got 200 clicks and those referrals generated 18 shipped items, your conversion would be 18/200=0.09, or 9%.
CSV (Comma Separated Values) A tabular data format in which you can download your reports. The various values are separated by tabs in the resulting text file.
Daily Trends Report A report that displays your daily click total, ordered items total, and conversion, allowing you to quickly judge how your Web site is performing.
Direct Link A link that takes a visitor from your Web site to the Amazon.ca detail page of a product you've specifically chosen. Direct links include Product Links, add-to-cart links, and links constructed using Amazon Web Services. Links that are not considered direct include those to the Amazon.ca home page, to search-result pages, to product category pages (e.g. Gourmet Food), and to lists (e.g., Top Sellers). Also excluded are automatically generated Recommended Product Links.
Direct Link Clicks The number of clicks visitors have made on direct links to specific products you've chosen.
Direct Link Conversion An indication of how frequently visitors click on direct links and then order the featured products, calculated by dividing the number of featured items ordered by the number of direct-link clicks and expressed as a percentage. For example, if a visitor clicks on one of your direct links to a camcorder and then orders it, your Direct Link Conversion is 100%. If a second visitor were to click on the camcorder link but order a watch instead, your conversion would drop to 50% (1 item ordered/2 direct-link clicks).
Earnings Referral fees earned on completed sales, including premiums.
Earnings Reports Reports that show how much you have earned in referral fees over a given period of time. Figures are based on items paid for and shipped.
Earnings Summary A quarter-to-date total of items shipped, completed sales, and earnings. Figures are based on items paid for and shipped.
Effective Referral Fee Rate Your base referral fee rate plus the effect of any premiums.
Enhanced Display Product Link: A link to a specific item that is served by Amazon.ca and includes the product image, title, best price, new price, and a button so that customers can add the item to their shopping carts.

Favorite Destinations A text link that takes a visitor from your Web site to specific featured pages at Amazon.ca, such as Top Sellers, help, and various category pages.

Fee Structures Associates are enrolled into Performance Fee Structure by default.
Home Page Link A link that takes a visitor from your Web site to the Amazon.ca home page.

Impressions The number of times your Amazon links are viewed. We are only able to count impressions for certain link types.

Items Ordered The number of items ordered at Amazon.ca through your Associates links. This is not necessarily equivalent to Items Shipped. In fact, Items Ordered will often exceed Items Shipped, because some orders end up getting canceled before shipment.
Items Shipped The number of items ordered at Amazon.ca through your Associates links that have been shipped to customers. An item's referral fee is only credited to your Associates account after the item has shipped.
Link Type We offer numerous ways for you to link from your site to Amazon.ca. A brief description of each link type is written below. Visit the Build Links section for more information on the different linking methods we offer.
  • Product Links: Links to detail pages of individual products offered by Amazon or one of our third-party sellers.
  • Recommended Products Links: Links that are updated every time your Web page loads with new content that matches a product category or keyword you've chosen.
  • Search Box Links: Links in which users can enter search terms and get Amazon.ca results.
  • Banner Links: These are links that send customers directly to the Amazon.ca Home Page, an Amazon.ca product category, or feature a special promotional message. Easy Links, which are dynamically updated links, and Home Page links are included in this category.
  • Text Links: Any link that redirects customers to specific pages on Amazon.ca, such as "Favorite Destinations" and "Link to Any Page" links.
  • Web Services Links: These include individual product links that make SOAP and HTTP requests; Add-to-Cart buttons that allow visitors to add products to their shopping carts; and, Remote Shopping Cart links that allow visitors to maintain a shopping cart on your site and then transfer to Amazon.ca when they are ready for checkout. Visit our Web Services Applications pages for more information on this powerful linking method.
Link-Type Reports Reports that show you the performance of the different link types used on your Web site, in terms of clicks, items ordered, items shipped, conversion, and referral fees.
New Customer An Amazon.ca customer who, during the checkout process, enters an e-mail address and password not previously registered with Amazon.ca and then pays for and receives a shipment.
Offer Listing Page A product page that lists all the third-party vendors that offer the product and the price each one is charging. If Amazon offers the product itself, it will be included in the list as well. These pages include both new and used products and allow customers to quickly make price comparisons.
Orders Reports Reports that show the items your visitors have ordered and the link types that have worked best. Figures are based on items ordered but not necessarily shipped.
Payee The person or entity to whom we make payments. If you are a resident of the United States and choose to be paid by direct deposit, we will use the bank account information you provided under "Payment Method" when you registered. If you choose to be paid by check, we will make the check payable to the name you provided under "Payee Contact Information" and mail it to that address. If you choose to be paid by gift certificate, we will send them to the account's primary e-mail address. Regardless of payment method, notification that your quarterly statement is available online is sent to the account's primary e-mail address.
Premium An increase to your referral fee rate for using certain link types or destinations. An example is the Easy Links Premium, in which your referral fee rate is increased by 1% for sales referred through Easy Links. For example, if your referral fee rate is 5% and you qualify for an Easy Links Premium on an item, you go from earning 5% on the sale of the item to 6%.
Price The amount a customer pays for an item: the list price minus any discount.
Primary E-mail Address The e-mail address of the primary user.
Primary User The user on your account that has the power to select compensation plans, change payment information, and confirm the addition of new users to the account.
Product Detail Page The page where customers read details about a product for sale on Amazon.ca, including its name, ASIN, image, price, description, customer reviews, and ordering options. It also includes a link to the offer listing page, which includes offers from third-party sellers as well as Amazon and allows customers to quickly make price comparisons.
Product Link: A link to a specific item. There are two types: Enhanced Display and Basic Display.

Quarter: Each year is divided into four quarters: Q1 (January 1 to March 31), Q2 (April 1 to June 30), Q3 (July 1 to September 30), and Q4 (October 1 to December 31).

Quarter to Date The period from the first day of the current quarter through today.
Quarter-to-Date Earnings Your total earnings from the first day of the current quarter through yesterday.
Quick-Click Buying A link, previously available in the Build Links section, that allowed customers to add products to their Amazon.ca Shopping Cart with a single mouse click. You can still put such links on your Web site, but you will need to build them manually, following the directions found at How do I build links that let customers add products directly to their Amazon.ca Shopping Carts?
Refunded Third-party sellers may refund their customers in part or in full for a variety of reasons: their items may have arrived damaged or not at all, the wrong items might have been sent, there may have been a delay in shipping, or the items may have been misrepresented. We mark these items "refunded," not "returned," because we have no way of knowing if products have been returned, only if refunds have been issued.
Returned When customers are dissatisfied with purchases from Amazon.ca, they can return the products to our warehouses for a refund. We mark such items "returned."
Revenue The money paid to Amazon.ca or a third-party vendor for the purchase of products.
Search Box Link A link through which visitors can use Amazon.ca's powerful search engine to locate products they're interested in.
Seller Whoever fulfills the order, whether Amazon.ca or a third-party merchant
Shipped Items Revenue The money paid to Amazon.ca or a third-party vendor for the purchase of products that were actually shipped to customers.
Third-Party Qualifying Product A product that is sold and fulfilled by a third-party vendor and that, according to the terms of the Operating Agreement, qualifies for a referral fee.
Tracking ID You may request these IDs from Associates Customer Service to track the performance of multiple Web sites or even individual links. Like Associates IDs, they appear in the links you use to refer traffic to Amazon.ca. Tracking IDs remain associated with your main Associates ID and do not constitute separate accounts.
Tracking ID Summary Reports Reports that show you the performance of your individual Tracking IDs, in terms of clicks, items ordered, items shipped, shipped items revenue, referral fees, and total earnings.
Unique Visitors The number of visitors on your Web site who have clicked on Associates links to Amazon.ca. Repeat clickthroughs on the same day from the same individual are not counted as unique visits.
XML Extensible Markup Language, a programming language that enables us to create files that can easily be shared across systems. You can download your reports in XML, and then transfer this information to your internal applications and systems.
Referral from aStore If users visit your aStore and click on any link within aStore and then visit Amazon.com site, their purchases at Amazon.com are reflected under "Referral from aStore".

Purchase through aStore If users visiting your aStore make a purchase by adding products to the cart and clicking on the checkout button within aStore, their purchases are shown under "Purchase through aStore"