Amazon E-Commerce Service

The Amazon E-Commerce Service provides access to much of the rich product content that makes Amazon.ca such a great place to shop, such as real-time pricing and availability, product images, customer reviews, product descriptions, sales rank, and more. You can create and display full product detail pages that match the design of your Web site to provide visitors with the information they need to make a purchasing decision.

The Amazon E-Commerce Service is one of several application programming interfaces (APIs) that we offer developers as part of Amazon Web Services. An API is a set of building blocks made up of routines, protocols, and tools that govern how users interact with the service. You can access Amazon Web Services through a REST (also called "XML over HTTP" or "XML/HTTP") or a SOAP interface. Both of these methods return structured data (product name, manufacturer, price, and so on) about top-selling products at Amazon.ca based on parameters such as keyword search terms and browse nodes.

Here are some of the key benefits of using Amazon E-Commerce Service:

• Rich product content: Provide additional product information like customer reviews and sales rank on your site to help your visitors make purchasing decisions.
• Flexible merchandising: Incorporate product details smoothly into the look and feel of your Web site.
• Scalability: Keep your site up to date and expand your product promotions programmatically, reducing manual effort.
• Higher conversion: By allowing customers to add items directly to their Amazon.ca Shopping Cart or by integrating a remote shopping cart into your own site, you can improve your conversion, leading to higher referral fees.

If you have intermediate to advanced web development skills, check out ECS today! More information is available in the ECS documentation.

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