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Associates Operating Agreement - What's Changed

Here are some of the most important updates we will make to the Amazon Associates Program Operating Agreement and Program Policies effective March 1, 2024:

We have:

  • Updated the entity name from Amazon.com.ca, Inc. to Amazon.com.ca ULC in Schedule 1 in accordance with the official entity name change.
  • Clarified that age thresholds for children may be determined by applicable guidelines as well as laws or regulations.
  • Updated the Promotional Limitations to clarify the definition of “offline promotions” and allow for expanded messaging capabilities.
  • Revised the language in Section 5 of the Participation Requirements to clarify that Program Content and Special Links should not be used in connection with generative AI. 
  • We have revised the Responsibility for Your Site to call out “dependency services” that creators use. 
  • Revised the Associates Program IP License to call out that use of PA API content is not allowed to be used with machine learning models. 
  • Updated the Amazon Influencer Policy with the following changes:
    • Removed (c) Marketing section. This section become redundant with the changes to the Promotional Limitations section.
    • Amendment to AIP s3(c) to clarify that Influencer is responsible for following ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority, including those related to disclosures.
  • Removed language related to the requirements applicable to dynamically generated product links.